Online Reputation Management
In this day and age, the internet is comparable to the Wild West. Anyone can go online and speak openly about your brand, products, or services, with little to no consequence. This poses a problem for many companies that have competitors, disgruntled ex-employees, or others actively trying to ruin their online reputation. Both businesses and consumers are becoming savvier and doing their homework before engaging in strategic relationships. A large majority of potential customers will research your company name and key executives’ names within the major search engines to see if anything negative or cautionary comes up.
Managing your reputation has become a vital component of digital marketing campaigns, as there is limited legal recourse one can take against sites like Rip Off Report or Complaints Board. Negative listings on the internet can cost businesses upwards of hundreds of thousands of dollars a month, and measuring exact loses accrued can be difficult. However, true reputation management involves more than just pushing negative listings off of the first pages of the major search engines; it requires creating new, positive online assets that will rank for your company name, product name, and even key executives’ names.
We passionately inoculate one or more key phrases by creating micro-sites, blogs and various social media profiles and optimize them with the SEO best practices. We also create and syndicate online press releases and optimized articles to our successful networks. Our industry-leading methods not only suppress negative listings within the search engines, but provide them with new, optimized online assets that outrank the damaging sites in order to not only repair your online reputation, but secure search engine results against further damaging listings appearing the future.
What does this mean for your company?
How much is it worth to you to have a negative listing knocked off page 1, 4, 6, or 10 of Google? Businesses are losing tens of millions of dollars a year due to damaging listings appearing within the major search engines. Regaining control of your online reputation could be one of the most important facets of your overall marketing campaign. You could have a nearly unlimited overall marketing budget to spend both on and offline, but if your core constituents are running back to Google to research you or your product before becoming a consumer and are being deterred by negative results, you could easily be wasting those marketing dollars.
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