Lead Generation and Customer Relationship Management
If strategy is at the soul of our solutions, data is the DNA. It’s an effective, efficient, measurable way to calibrate the best dollar deployment and optimize returns on marketing investment. It’s a studied science and a value-driven art – and we’ve been doing it for 20+ years. Also, it’s just plain smart.
Our data-centric approach uses insight and analytics to find and reach your highest propensity prospects, and targeted, relevant interactions to keep them. We move prospects along the continuum from awareness to action to advocacy, often reviewing results both post-program and in parallel with performance, to determine how it’s going as it’s going – and adjust accordingly.
In SMS’ hands, data drives demand.
- Lead Generation and Lifecycle Management
- Cross-sell, Up-sell, Loyalty/Retention, Win-Back
- Campaign Reporting and Analysis
- Sweepstakes, Rebates and Promotions
- Data Analysis, Segmentation, Profiling, Modeling